Intranet and search engine optimization (SEO) may not be thought of as things that are related to each other, but in reality, they are very much related. Intranets also need search engine optimization, but instead of optimizing for Google, we just talk about optimizing for the intranet’s internal search engine.
However, all search engines work with the same main principles as Google. Sure, Google has a much larger datapool when it evaluates different sites, but the basic principles of organizing and sorting search results are similar.
Content creators play a key role when it comes to a good intranet search experience. Even the best search engine doesn’t know how to return the right results, unless the content creators have considered the search engine in the content. Although this is the same principle that content creators follow with search engine optimization for Google, SEO is often not considered enough when it comes to intranets.
This article lists the three most important search engine optimization principles for intranet content writers.
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